Brands participating in the first year of the Meredith Sales Guarantee experienced an average return on investment (ROI) of
"The results from our first-year partners have been incredibly strong," says
The innovative program guarantees clients an increase in sales performance for brands that advertise in Meredith's industry-leading portfolio of women-focused magazines. On average, Meredith magazine readers generated an increased sales lift of nine percent on advertised brands in categories such as food, beauty, household goods and over-the-counter drugs. In addition to increasing product sales, the research also revealed that more than half of buyers were new purchasers of specific brands.
Kimberly-Clark, Tyson Foods and Ken's brands were among the first of 25 brands that participated in the program.
"We were excited to be among those first to market with this program, and have always been strong believers in the connection that magazine brands have with their readers," says
Kaline adds, "Meredith has created a highly innovative program that leverages its deep assets and insights to benefit its marketing partners. They deserve enormous credit for reaching out and working with partners to help them understand not only the value of this program but how to maximize their investment in magazine media. We believe it is essential that other magazine media as well as all media partners continue to find creative and effective solutions to proving ROI for their clients. "
"We generated a sales lift across all regions nationwide, particularly in areas where consumers were the least familiar with the Ken's brand," says
The Meredith Sales Guarantee sprang from a year-long research study measuring ROI for higher frequency advertising campaigns that ran in Meredith magazines. Using analytics from Nielsen's highly regarded Homescan panel - paired with Meredith's industry-leading 100 million-name database - purchases by consumers exposed to specific brand advertising in Meredith magazines were measured against identical shoppers with no exposure. On average, those consumers exposed just to Meredith titles purchased 10 percent more of the advertised brands.
"Meredith cares deeply about what advertisers think and they go to great lengths to use research-based insights to ensure its advertising programs, like the Sales Guarantee, meet the high standards that marketers and their agencies expect," says
"The ROI for advertiser investment was significant," says
In order for advertisers to participate in the Meredith Sales Guarantee utilizing Nielsen Catalina Solutions' analytics marketers had to commit to a minimum level of advertising impressions over a 12-month period across several Meredith titles. The commitment is based on advertising category, with minimum thresholds for frequency, and can only be applied for marketers with national advertising schedules.
Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing.
A hallmark of Meredith's business model and financial profile is its ability to consistently generate substantial free cash flow by leveraging the strength of its multi-platform portfolio. Meredith is committed to increasing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith has paid a dividend for 66 straight years and increased its dividend for 20 consecutive years. Meredith currently pays an annual dividend of
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