Snyder founded New Media Strategies in 1999 and built the company into one of the country's foremost social marketing agencies. Recently, both The
"Twelve years after creating New Media Strategies, the world's first social media marketing agency – and five years after selling the company to Meredith – I've decided it's time to start the next chapter," said Snyder. "I want to thank my amazing team at New Media Strategies for everything they have contributed and accomplished over the years. It's every entrepreneur's dream to start a company out of his one-bedroom rental apartment and grow it into the largest and most successful player in the industry."
Regarding future plans, Snyder will launch a new business venture that will provide seed and angel capital to entrepreneurs and start-up companies. Snyder's move will be non-competitive, as he will remain affiliated with New Media Strategies as Founder, and will be a senior advisor to the company and to Meredith.
"All of us at Meredith want to thank Pete for his dedicated work and valuable contributions over the years," said Meredith Chairman and Chief Executive Officer
Snyder added, "I can't say enough good things about Meredith and my experience with the Company, its leadership and its smart and dedicated employees. Meredith has been innovative and aggressive in the marketplace, and has proven to be a place where entrepreneurial-minded executives and companies can flourish."
A full service idea shop with more than 120 employees, NMS' core competencies include social media marketing, corporate blogger engagement, brand protection, issue advocacy, online intelligence, and organizational training. NMS specializes in many verticals including entertainment, health and beauty, sports, automotive, consumer packaged goods, retail, travel, technology, and public affairs.
NMS has a record unmatched by any other social media marketing firm. Over the past 12 years, it has executed more than 2,500 social media marketing campaigns for 85 different industries, and has unparalleled experience giving clients a distinct advantage in the marketplace. NMS has been heralded as a "pioneer in consumer communications" by the
A leading multi-disciplinary organization of best-in-class services, MXM provides clients with in-depth knowledge, resources and expertise in core marketing areas including loyalty, digital, social, mobile, shopper, healthcare, experiential, database and analytics, mobile, campaign management, social and digital. MXM's heritage lies in its more than 40 years of experience in creating custom programs and customer relationship marketing platforms.
Over the past five years, MXM has added expanded marketing capabilities in key areas with the acquisition of leading agencies The Hyperfactory (mobile), Genex (digital), New Media Strategies (social media), Directive (database analytics) and
Art Slusark of Meredith Corporation, +1-515-284-3404, firstname.lastname@example.org